fuckyeahaveline:

thunder-cock:

incurablehippie:

fullydomesticated:

As a feminist parent, I love this type of ad. I’m so tired of everything for girls being pink. Can we see a some more girls like this please?! And also, look at the positive parenting message here. It gives the parents a little understanding of what is developmentally appropriate for a child, and how to support and encourage their creativity. Go Lego in 1981! 

amandamello:

polianarchy:

sparksummit:

eroispaziali:

1981

HOW REFRESHING IS THIS?! Oh my God, am I dreaming?! A girl without makeup holding a house of Legos instead of a pink dreamhouse or a princess wand, I can’t even…!

I love how the ad talks about a child/children instead of boys or girls (and I bet that’s also intentionally inclusive).

I love this so much.

Always reblog!

Legos are strictly marketed to boys now and it makes me want to cry. This ad was perfect.

Little Aveline!

Ha! Totally looks like a wee Aveline.

I love this ad. I loved my Legos as a kid (I collected knights and pirates, mainly). I hate how, these days, all the building toys are gendered male in advertising. Girls like to build things, too! Even as a kid, I hated gendered toy aisles because they, like the ads that went with them really policed the definition of “play” for girls and boys.

If I ever raise a child, kid is definitely getting some Legos. And stuff from whatever toy aisle they want to get it from.